Cowrie & Conch

Cowrie & Conch these two words drew great meaning to them, the exterior shell to protect and maintain a home to the living, breathing being inside, both shells have strong femininity and reproductive meanings in tribal life and the uniqueness that each shell has and brings to the world. They represent all these elements.

When founder Kylie  had her daughter, she became obsessed with styling her nursery – “I did the whole nesting thing and used vision boards and did everything you would expect in preparation for her arrival” But every page in a magazine she kept seeing the same thing… a nursery or room with little life and meaning to it – it was as though it was styled for the parent, and it was missing the essence of who the ‘customer’ was the little girl or boy who soon will occupy the space and spread their little personality with the world. Every piece of youth was removed and all of a sudden, they were a little body in an adult’s room with maybe a toy here and there.

Cowrie and Conch was born – when her daughter was born – “she gave me spirit and drive that I lacked in my corporate life, and I inadvertently started to grow my urge to create and supply”. The first thing she wanted to do was pull back the curtains on the stigma that was given to kid’s furniture. plastic, unappealing and weak and we wanted to change the narrative to textural, design forward, fun, colour conscious and just for them. There is nothing more important to Cowrie and Conch than offering kids something for them. Every chair, table , desk, décor, storage is for them. “Kids are our focus and will remain our focus – at the end of the day they are the customer. Just ask my daughter!!”