Baby Essentials | Toys

Handmade oversized soft-décor ‘play shapes’ and playmats.

jnr.life was born in Melbourne in 2018 from a desire for thoughtful, family-friendly products that complement grown-up interiors. Founders Nikki Davis and Ashleigh Pyke felt there was an opportunity to enter the baby and childrens’ interiors space with a more sophisticated and considered design approach. They launched with a must have quilted play mat, affectionately known as the boom boom – of which plays an important role in family life, right from birth throughout junior life their namesake. In December 2020, the range expanded with jnr.play – a collection of oversized soft-décor ‘play shapes’, handmade in Melbourne – created to push the bounds of junior play. The Australian lifestyle has always been paramount – their products are all designed to live with families indoors and outdoors. Since launch, jnr.life have committed to support families in need, by passing on $2 from every playmat sold to St. Kilda Mums.

The freedom to engage in imaginative, free play.

Is there anything that our kids love more than the freedom to engage in imaginative, free play? jnr.life set out to create a range of aesthetically pleasing play mats and toys for children that wouldn’t add unnecessary clutter in the home. Products that are as stylish as they are functional, made to last, and provide an outlet for open-ended play. jnr.life celebrate their third birthday this week (Happy Birthday, baby!) and we are delighted to share a bit about their story, how they’ve survived as a small business during a pandemic, and dive into their philosophies around play and creating a fun environment for children to explore.

jnr.life started in 2018 from a desire to create family-friendly products that also complement grown-up interiors. Co-founders Nikki Davis and Ashleigh Pyke have a combined pool of skills in design, international brand, marketing, and retail management. Through their own experience as mums, they identified a market for more sophisticated children’s accessories for the home.

Brand Details