iL Tutto is an Australian furniture brand created by mother of two, Leanne Boyd. After struggling to find modern furniture to complete her baby’s nursery she launched her business iL Tutto. Now distributed through Baby Bunting stores, iL Tutto is Australia’s most sought-after household name for high quality, stylish, and functional baby nursery furniture.
Leanne explains, “Our products are built to last, so the furniture can be handed down to other expecting families, or it is a piece that can move around to different rooms in the house. Our nursery chairs are designed to last well beyond the baby stage with their durability, easy cleaning, and modern style to support the aesthetic of any home.”
The Felix Recliner was seen on Sarah’s Day Youtube channel and sold out online in 24 hours! It’s safe to say, these nursery chairs have a cult-like following and for good reason.
For those who don’t know iL Tutto already, how would you describe your business and brand?
“iL Tutto design high quality, stylish, comfortable (and affordable) nursery furniture. As first-time parents we found it hard to find nursery furniture that suited our modern aesthetic and pieces that would also support our family beyond the fourth trimester. So, we started searching for products that met our requirements and in 2016 iL Tutto was born. Fast forward a few years and now we offer a range of innovative and award-winning products like the CoZee Bedside Co-Sleeper Bassinets, chests and changers, baby cots and bedding not to mention the widest range of modern rocking, glider and recliner nursery chairs. We support parents as they embark on their new family journey, as they learn how best to feed, sleep, and comfort their baby from birth.”
Nursery chairs are a must when it comes to comfort in those early days of parenthood. Tell us a bit more about the range?
“iL Tutto’s best-selling pieces are the nursery chairs, particularly the Chelsea Glider and Recliner Chair along with the Felix Recliner Chair. In 2021, iL Tutto launched the Henry, our first Electric Recliner and Glider Chair, which sold out in both colours the month they launched. Thankfully, all of our range is back in stock, or available for pre-order now.
Henry is the top of the range and our newest piece, complete with USB charger, available in our most popular fabrics, exclusive to iL Tutto.
The Chelsea swivels 360 degrees and is the best for breast or bottle feeding support with the high backrest and side wings for more head support.
What inspires your designs? Tell us about any new products or upcoming releases?
“Home design trends are the main influence on iL Tutto’s designs, particularly colour and fabrics. Five years ago, customers wanted nothing but grey and velvet, now new parents are demanding sand, cream and whites to adorn their stylish and neutral nurseries. The Lulu Chair range is evolving from genuine Velvet (now on sale) to a Boucle upholstery, which is in high-demand across all furniture categories in 2022.”
What is the most rewarding part of owning your business?
“Hearing from our customers that our nursery chairs offer them the ultimate in nursery style and comfort. Feedback for the Henry Electronic Recliner and Glider Chair is that customers love that they can recline effortlessly (without having to use any core strength!) and the ability to charge their phone while watching their favourite shows – all whilst feeding their newborn bundle of joy. Also, knowing their nursery chairs are essential in the early stages but beyond that, the perfect spot for story-time as their child grows up. We design our chairs so they can live on past the nursery stage and can move through different rooms of the house.”
What are some of your top tips when furnishing a nursery?
“You’ll be spending a lot of time feeding and comforting your baby, so make sure the nursery feels warm and welcoming. The theme and colour palette are important so we suggest keeping larger items in neutral tones and adding pops of colour with accessories, floor rugs, art and cushions. Finally, work with the space you have. If you have a small nursery, to buy smaller size furniture that doesn’t look out of place. For example, our popular Felix Chair is a slimmer design, ideal for smaller nurseries. Our new website is also bursting with nursery inspiration and ideas for new parents, plus reviews to help you select the right nursery furniture.”
Features include a USB port, electric recliner (handy if you had a c-section birth) and the ultimate in support for your back and neck during feeds plus a gentle glider and swivel motion.